Algorithms personalize user experiences on streaming platforms by analyzing user behavior and preferences to deliver tailored content recommendations. By utilizing machine learning techniques, these algorithms assess viewing history, search queries, and even time spent on specific genres to create a profile of individual tastes. As a result, platforms like Netflix and Spotify can suggest movies, shows, or music that align with users’ interests, enhancing engagement and satisfaction. This personalization not only keeps users entertained but also encourages longer viewing sessions and boosts overall platform loyalty.