Businesses utilize big data for competitive advantage by leveraging analytics to inform decision-making and strategy. By analyzing vast amounts of data, companies can extract valuable insights about consumer behavior, market trends, and operational efficiencies. This enables them to tailor products, optimize supply chains, and enhance marketing strategies. Additionally, predictive analytics helps organizations anticipate customer needs and personalize experiences, leading to increased customer satisfaction and loyalty. The ability to make data-driven decisions not only fosters innovation but also improves overall performance, positioning businesses to adapt quickly in a rapidly changing market landscape.