Data breach incidents significantly affect consumer trust as they can undermine perceptions of a company’s commitment to data security. When personal information is compromised, customers may feel vulnerable and question if their data is safe with the organization. This can lead to reduced loyalty, negative publicity, and financial repercussions. Companies often face legal ramifications and regulatory scrutiny following breaches, further damaging their reputation. To restore trust, organizations must implement robust security measures, transparent communication during incidents, and ongoing commitment to protecting consumer data.