Social media algorithms significantly impact content visibility by determining what users see on their feeds. These algorithms analyze user behaviors, preferences, and interactions to prioritize content that is most likely to engage or retain users' attention. Consequently, posts from accounts with higher engagement may be shown more prominently, while less popular content may be buried. This can create a filter bubble, limiting exposure to diverse viewpoints and information. Understanding how these algorithms work is essential for content creators aiming to maximize their reach and effectively engage their target audiences.