Social media algorithms greatly influence content visibility by determining which posts are shown to users based on their behaviors and preferences. These algorithms analyze various factors such as user engagement, post relevance, and timeliness to prioritize content in feeds. As a result, creators and marketers must adapt their strategies to align with algorithmic preferences to enhance the reach and impact of their messages. This also raises concerns about filter bubbles and the risk of echo chambers, where users are exposed only to information that reinforces their existing views.