Social media algorithms optimize content delivery by analyzing user behavior, preferences, and engagement to personalize feeds. These algorithms assess interactions such as likes, shares, and comments to determine the relevance of content for individual users. By prioritizing posts that align with user interests, social media platforms enhance user experience, keeping audiences engaged and encouraging more interaction. This targeted approach not only benefits users by delivering tailored content but also aids content creators by increasing their visibility and reach within the platform, boosting overall engagement.