Social media platforms utilize algorithms for content promotion by personalizing user feeds and enhancing engagement. These algorithms analyze user interactions, preferences, and behaviors to determine which posts are shown, maximizing the likelihood of user interactions. By prioritizing popular or relevant content, platforms can keep users more engaged and returning to the app frequently. This approach also benefits advertisers by targeting ads more precisely based on user interests and behaviors. While effective, this algorithm-driven model raises concerns over echo chambers and the spread of misinformation, requiring platforms to continuously refine their approaches.