Subscription services alter consumer behavior by fostering a shift towards convenience and commitment. These models provide customers with access to products or services at regular intervals, often resulting in increased consumption due to perceived value and ease of use. The automatic billing feature reduces the friction of purchasing, encouraging ongoing engagement. Furthermore, subscription services often utilize personalization techniques to enhance user experience, tailoring offerings to individual preferences. This model can foster brand loyalty but may also lead to buyer fatigue if consumers feel overwhelmed by choices, necessitating ongoing adaptation by companies.