Tech companies utilize data analytics to conduct audience targeting by collecting and analyzing user data across platforms. This involves segmenting consumers based on demographics, preferences, and behavior patterns, enabling companies to create personalized marketing strategies. For example, they may analyze engagement metrics to determine which content resonates most with specific audience segments. This targeted approach enhances advertising efficiency and improves user experience by delivering relevant content. Additionally, predictive analytics helps anticipate consumer behavior, allowing companies to refine their offerings and optimize marketing campaigns, leading to increased conversion rates and customer loyalty.