Technology trends influence consumer expectations by shifting how customers engage with products and services. The rise of mobile technology, social media, and e-commerce has led consumers to expect convenience, speed, and personalization. They anticipate seamless experiences across devices and platforms, driving businesses to innovate continuously. Trends such as artificial intelligence and big data have further shaped expectations by enabling tailored interfaces and targeted marketing. As technological advancements evolve, consumers become more discerning, compelling companies to adapt to rising expectations or risk losing market relevance.