Website analytics drive business strategy by providing valuable insights into user behavior, traffic patterns, and content performance. By analyzing metrics such as conversion rates and bounce rates, businesses can identify strengths and weaknesses in their online presence. This data informs decisions on optimization, targeting, and marketing strategies, ultimately leading to increased engagement and revenue. Continuous monitoring enables companies to adapt quickly to emerging trends, ensuring that their strategies remain effective and aligned with audience needs. Thus, analytics play a vital role in shaping a data-driven and responsive business approach.