A digital marketing strategy benefits businesses by leveraging online platforms and channels to reach and engage target audiences effectively. It encompasses various tactics, including search engine optimization (SEO), social media marketing, email campaigns, and content marketing. By utilizing data-driven insights, companies can tailor their messaging to align with customer interests and behaviors, improving overall engagement. Additionally, a cohesive digital strategy enhances brand visibility, drives traffic, and generates leads, ultimately contributing to improved sales and market competitiveness.