Search engine optimization (SEO) works by improving a website’s visibility on search engine result pages (SERPs). It involves optimizing content, structure, and technical aspects of a site to enhance its ranking for relevant keywords. SEO techniques include keyword research, on-page optimization, link building, and improving site speed and mobile responsiveness. By adhering to search engine algorithms and guidelines, businesses can attract more organic traffic, which ultimately leads to higher conversion rates. Effective SEO is an ongoing process, essential for maintaining competitiveness in the digital landscape.