AI-powered search enhances user experience by leveraging machine learning and natural language processing to deliver highly relevant and personalized results. Traditional search engines often rely on keywords, but AI can understand context and user intent, providing answers that align closely with user queries. This results in faster information retrieval and reduces the time spent searching for information. AI can also analyze user behavior, refining results based on preferences and past activity, thus making searches more intuitive. Overall, this technology leads to a more efficient and engaging user interaction with digital content.