Artificial intelligence enhances customer support systems through automation and personalization. AI-powered chatbots can handle common inquiries 24/7, providing immediate responses and freeing human agents for more complex issues. These systems analyze large volumes of data to provide tailored responses, improving overall user satisfaction. Additionally, AI can identify patterns in customer interactions, enabling proactive support by anticipating potential issues. This leads to quicker resolutions and a more efficient support process, ultimately enhancing customer loyalty and reducing operational costs for businesses.