Augmented reality enhances product visualization by overlaying digital information onto the physical world, providing users with immersive experiences. This technology allows consumers to interact with 3D models, visualize how products fit into their lives, and preview items in real-time environments before purchase. Retailers can use AR to create engaging shopping experiences that boost customer confidence and satisfaction. Furthermore, AR applications simplify complex product information, making it easier for users to understand features and benefits. As a result, augmented reality transforms product visualization into a dynamic, interactive process that can significantly influence buying decisions.