Augmented reality (AR) enhances user experiences in retail by overlaying digital information onto the physical shopping environment. This technology allows customers to visualize products in their own space, get interactive product details, or try virtual versions of items through their devices. AR can create immersive experiences, bridging the gap between online and in-store shopping. For instance, consumers can see how furniture fits in their homes or try on clothes virtually, which can lead to increased engagement and improved purchase decisions, ultimately boosting sales for retailers.