Augmented reality (AR) enhances user experiences in retail by overlaying digital information onto the real world, allowing consumers to visualize products in their environment. For instance, AR applications enable users to virtually try on clothing or see how furniture fits in their homes before making a purchase. This interactive experience not only engages customers but also helps reduce uncertainty and improve purchase confidence. By incorporating AR, retailers can create more personalized shopping experiences, increase customer satisfaction, and ultimately drive sales, as consumers feel more connected to the products they are considering.