Augmented reality (AR) transforms tourism experiences by overlaying digital information onto the physical world, enriching the traveler’s understanding and engagement with their surroundings. AR applications can provide historical context, translate signs in real-time, and offer guided tours, which enhance the overall experience. For example, tourists can point their smartphones at a landmark and receive instant information, directions, or multimedia content about its history. This interactive approach allows for a deeper connection to the location and encourages exploration. As AR technology continues to evolve, its potential to enrich tourism experiences becomes increasingly significant.