Cloud storage ensures data redundancy by duplicating data across multiple servers and locations. This redundancy safeguards against data loss due to hardware failures, human errors, or cyber threats. In the event of a failure, data is easily recoverable from a backup server, ensuring continuity of operations. Leading providers employ advanced techniques like fault tolerance and regular data synchronization to maintain consistency across copies. As a result, businesses can rely on cloud storage to enhance their data security and reliability, helping to mitigate risks associated with data management.