Continuous integration and delivery (CI/CD) benefit software development by promoting rapid iterations and enhancing deployment efficiency. This practice automates testing and integration processes, allowing developers to identify issues early in the workflow. By breaking down development into smaller, manageable increments, teams can respond quickly to changes and deliver updates frequently. CI/CD also fosters collaboration, as teams work together more seamlessly through shared goals and streamlined processes. Ultimately, this approach leads to higher software quality, quicker releases, and the ability to meet customer needs promptly.