Digital media significantly influences public perceptions by shaping how information is consumed and disseminated. The proliferation of social media platforms allows for rapid sharing of news and opinions, impacting public opinion and societal trends. Algorithms prioritize certain content over others, affecting visibility and engagement. Furthermore, the rise of deepfakes and misinformation complicates efforts to discern reality, leading to skepticism and polarization. As individuals increasingly rely on digital media for information, understanding its role in framing narratives becomes essential for navigating contemporary societal challenges.