Gamification fosters engagement in mobile applications by incorporating game-like elements, such as points, levels, and challenges, into non-game contexts. This strategy motivates users to interact with the application more frequently and enhances user retention. By providing rewards and feedback, gamification taps into users' innate desire for achievement and social interaction, making tasks feel more enjoyable and rewarding. Ultimately, gamified experiences can lead to increased user satisfaction and loyalty, positively impacting app developers' business objectives.