Immersive technology transforms entertainment experiences by engaging users in interactive and sensory-rich environments. Utilizing technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), it allows users to experience content in new ways, whether it be through gaming, films, or live events. These technologies create a sense of presence and involvement, making entertainment more engaging and memorable. This transformation has led to innovative storytelling methods and marketing strategies within the entertainment industry, enhancing overall audience engagement.