Location-based technology enhances business marketing by enabling targeted advertising and personalized customer interactions. By utilizing data from GPS and mobile apps, businesses can send tailored promotions and information to users based on their geographic location. This technology allows for more efficient customer engagement strategies, enhancing customer experience and driving foot traffic to physical locations. Furthermore, businesses can analyze location data to understand market trends and consumer behavior better. Consequently, location-based marketing not only increases brand visibility but also fosters more meaningful connections with potential customers.