Online privacy legislation, such as the GDPR, impacts technology companies by imposing regulations on how they collect, use, and store personal data. Compliance requires businesses to adjust their data management practices, enhancing transparency and consumer control over their information. This legislation aims to protect users' privacy rights and ensure accountability for data breaches. As a result, companies may face increased operational costs and need to invest in better cybersecurity measures. However, adhering to privacy laws can also foster consumer trust and improve a company’s reputation, leading to long-term benefits.