Technology affects the evolution of film industry practices by reshaping production, distribution, and consumption. Innovations such as digital cinematography and visual effects enhance storytelling and enable filmmakers to create visually stunning content. Streaming platforms have transformed distribution models, allowing for direct access to audiences and reducing reliance on traditional theatres. Furthermore, data analytics informs marketing strategies and audience preferences, enabling personalized viewing experiences. Overall, technology drives an ongoing transformation in the film industry, creating new opportunities and challenges for filmmakers and content creators alike.