Technology transforms consumer expectations in service industries by enhancing personalization, speed, and convenience. Consumers now expect seamless interactions, instantaneous responses, and tailored experiences powered by data analytics. With the rise of mobile apps and online platforms, responsiveness is crucial, compelling businesses to innovate continuously. Furthermore, technology empowers customers with information, allowing them to compare services and make informed choices, heightening competition. As a result, service providers must adapt to these heightened expectations to remain relevant in a rapidly evolving market landscape.