Technology significantly influences consumer behavior in retail by enhancing the shopping experience and providing personalized recommendations. Big data analytics allow retailers to analyze consumer preferences and predict purchasing behavior. Mobile applications enable seamless shopping experiences, making it easier for consumers to browse and purchase products. Additionally, social media platforms play a crucial role in marketing, influencing brand perception and driving sales. Technologies like augmented reality also create immersive experiences, enticing customers to engage more deeply with products before purchasing. Overall, technology tailors experiences to individual consumers, ultimately driving higher conversion rates.