The concept of "Big Data" significantly impacts businesses by providing insights that drive decision-making and foster innovation. Companies can analyze vast amounts of data to uncover patterns, trends, and customer behaviors, enhancing their understanding of market dynamics. This data-driven approach leads to informed strategies, personalized marketing, and improved operational efficiency. Furthermore, Big Data enables predictive analytics, helping businesses anticipate customer needs and optimize resources. Overall, its analysis influences competitive advantage and promotes agility in response to market changes.