E-commerce has dramatically transformed the retail landscape by shifting consumer behavior towards online shopping. It offers convenience, a wider selection of products, and price comparisons at the click of a button. Traditional retailers have had to adapt by enhancing their online presence, offering omnichannel experiences, and integrating technologies like mobile payment systems. Moreover, e-commerce platforms often provide rich data analytics, enabling businesses to understand consumer preferences better. This shift has also led to the rise of direct-to-consumer models, transforming the competitive dynamics among established and new retail players.