Augmented reality (AR) is being utilized in tourism to enrich user experiences by overlaying digital information onto real-world environments. Apps and devices can provide interactive guides, historical context, and personalized recommendations, enhancing travelers' understanding of destinations. For instance, AR can create immersive experiences, such as virtual tours or enhancing landmarks with educational content. This technology helps bridge the gap between digital and physical realms, enriching tourists' experiences and potentially increasing engagement with local attractions. As AR technology continues to advance, it holds great promise for transforming the future of the tourism industry.