Technology is reshaping the hospitality industry by enhancing guest experiences and operational efficiency through automation and data analytics. Integrated booking systems streamline reservations, while mobile applications allow guests to check in, order room service, and request amenities through their smartphones. Personalization is at the forefront, as businesses can leverage data insights to tailor services to individual preferences. Additionally, AI-driven chatbots facilitate customer service, providing quick responses to inquiries. This transformative approach not only improves guest satisfaction but also optimizes operational processes, increasing overall profitability for hospitality businesses.