Utilizing a cloud-native approach offers several advantages, including scalability, flexibility, and cost efficiency. By leveraging cloud infrastructure, businesses can rapidly deploy applications and services without the burden of managing physical hardware. This approach also facilitates constant updates and features, as cloud services are regularly improved by providers. Furthermore, cloud-native architectures enable greater resilience and availability, supporting better disaster recovery and continuous integration/continuous deployment (CI/CD) practices. These benefits help businesses remain competitive and responsive to changing market demands.