The benefits of using a cloud-native approach include increased flexibility, scalability, and cost-effectiveness. Cloud-native applications are designed to run in a cloud environment, allowing businesses to take advantage of on-demand resources and services. This approach promotes efficient use of infrastructure, enabling easier scaling according to demand. It also supports rapid deployment and continuous integration, enhancing the development lifecycle. Furthermore, cloud-native architectures typically embrace microservices, which provide modularity and improved resilience. Overall, this model fosters innovation and agility in responding to market changes while reducing operational costs.