The benefits of using chatbots for customer interactions include improved efficiency, 24/7 availability, and enhanced customer engagement. Chatbots can handle a range of tasks, such as answering frequently asked questions, assisting with transactions, and providing personalized recommendations. This technology reduces the need for human intervention, allowing staff to focus on more complex issues. Additionally, chatbots offer instant responses, leading to increased customer satisfaction and retention. By analyzing customer interactions, chatbots can also provide valuable insights to further enhance service offerings.