The challenges posed by deepfake technology include issues related to misinformation, privacy violations, and potential misuse for malicious purposes. Deepfakes utilize advanced machine learning algorithms to create realistic but fabricated content, often making it difficult to distinguish between genuine and manipulated media. This technology raises significant ethical concerns, as it can be employed to create slanderous videos, impersonate individuals, or fabricate events, which can damage reputations and spread false information. Moreover, the proliferation of deepfakes threatens trust in media and complicates the verification of authentic sources.