Data privacy raises several ethical concerns around the collection, storage, and usage of personal information. Key issues include consent, where individuals may not be fully aware of how their data is being collected or used. There's also the risk of data breaches, leading to unauthorized access to sensitive information. Furthermore, the potential for surveillance and discrimination based on data profiling presents serious ethical dilemmas. Organizations must navigate these concerns responsibly, ensuring transparency and accountability while protecting individuals’ rights to privacy and ensuring compliance with regulations like GDPR.