Challenges associated with AI in content creation include issues of creativity and authenticity. AI-generated content can lack the nuanced understanding of human experiences, leading to generic outputs. Ethical concerns also arise, such as plagiarism and the misrepresentation of authorship. Moreover, there are fears of over-reliance on AI, which might stifle human creativity and critical thinking. Another challenge involves ensuring the accuracy of information generated by AI systems, as they may inadvertently produce misleading or biased content. Balancing AI capabilities with human insight remains a significant hurdle.