Tech companies face numerous challenges in intellectual property (IP) protection, including rapidly evolving technologies and global markets that complicate enforcement. The internet allows for easy distribution and reproduction of content, increasing the risk of copyright infringement, trademark dilution, and patent theft. Additionally, varying laws across regions create compliance hurdles. Companies must invest in legal measures, develop robust strategies to safeguard their IP, and promote awareness about IP rights among employees to mitigate these risks and protect their innovations effectively.