What do we mean by "disruptive technology" in market contexts? 🔊
"Disruptive technology" refers to innovations that significantly alter or replace existing markets and business models. This technology often begins in niche markets before expanding and overtaking established products or services. Examples include the advent of smartphones, which transformed communication and computing, and blockchain technology, which has redefined financial systems. Disruptive technologies often lead to increased efficiency, cost reductions, and improved customer satisfaction, yet they can also pose challenges for businesses that fail to adapt.
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