The "agile" methodology promotes flexibility and iterative development in software projects. It emphasizes collaboration between cross-functional teams, enabling rapid prototyping and adaptive planning based on feedback and changing requirements. Agile methodologies, such as Scrum and Kanban, prioritize delivering functional software in shorter cycles called sprints. By focusing on customer involvement and regular reassessment of project goals, agile promotes a responsive approach that enhances product quality and aligns closely with user needs.