"B2B" refers to Business-to-Business in an e-commerce context. It describes transactions and interactions between businesses, as opposed to those between businesses and individual consumers (B2C). B2B transactions often involve wholesale suppliers, manufacturers, and service providers who sell products or services to other companies. This model typically emphasizes larger order volumes, long-term contracts, and negotiated pricing. B2B platforms streamline operations for businesses to connect, negotiate, and transact efficiently. Understanding the B2B landscape is essential for companies looking to expand their market reach and optimize their supply chains.