In e-commerce, "B2C" represents Business-to-Consumer, a model where businesses sell products or services directly to individual consumers. This format is prevalent in online retailing and encompasses various industries, from electronics to fashion. B2C commerce allows for streamlined purchasing processes and personalized customer experiences, leveraging data analytics to tailor offerings. It emphasizes building strong customer relationships and often involves digital marketing strategies to attract and retain buyers. B2C has significantly transformed the retail landscape, making it easier for consumers to access products and services.