A “big data strategy” encompasses the processes and tools an enterprise uses to manage, analyze, and utilize vast datasets. This strategy involves identifying key data sources, determining how to collect and store data, and leveraging analytics to derive actionable insights. Businesses can enhance decision-making, improve operational efficiency, and drive innovation by effectively implementing big data solutions. Additionally, a robust strategy considers data governance, compliance, and the integration of advanced technologies like machine learning and cloud computing, ensuring a comprehensive approach to data management.