Customer relationship management (CRM) involves strategies and technologies that organizations use to manage interactions with current and potential customers. The goal is to improve customer satisfaction, enhance retention, and drive sales growth. CRM systems consolidate customer information, track engagement, and analyze data to provide insights into customer behavior. This enables businesses to tailor their marketing efforts and improve communication, leading to stronger customer relationships. By focusing on the customer journey, CRM helps businesses identify opportunities for upselling and cross-selling, ultimately boosting revenue.