Data analytics in business strategy involves the use of quantitative and qualitative data to derive insights that inform decision-making. It encompasses various processes, including.data collection, analysis, and interpretation, helping businesses to identify trends, patterns, and customer preferences. By leveraging analytical tools and techniques, organizations can optimize operations, improve customer experience, and drive innovation. Ultimately, data analytics enables businesses to forecast outcomes, assess risks, and strategize effectively, leading to a more competitive edge in the market.