Data integration achieves a comprehensive view of organizational data by combining information from various sources into a unified system. In business intelligence, this integration allows for better analysis and reporting, leading to informed decision-making. By consolidating disparate data—from databases, spreadsheets, and cloud services—companies can enhance their predictive analytics capabilities. Improved data accuracy and accessibility result in meaningful insights that drive strategy and operational efficiency. Ultimately, effective data integration enables businesses to identify trends, track performance, and respond to market changes more proactively.