"Data replication" in database management refers to the process of copying data from one database to another to ensure consistency and availability. This technique can enhance data recovery procedures and operational efficiency, as it allows access to replicated data in case the primary database fails. It is commonly used in distributed systems to improve performance and provide fault tolerance. Replication can occur in multiple forms, such as full or incremental replication, depending on the specific needs of the system and the frequency of updates.