“Digital asset management” for marketing teams involves organizing, storing, and sharing digital assets like images, videos, and documents to enhance workflow and ensure brand consistency. This process allows teams to streamline their operations by making it easier to find and repurpose content, optimize usage rights, and assess asset performance. Effective digital asset management systems can also integrate with other marketing tools, enabling better collaboration across channels and ensuring that the marketing team can easily access the latest and most relevant materials for campaigns.